In the frame
Planet Bar - P&O Cruises
Virtual animation demonstrating the scale and amazing sites the viewers can expect in the Planet Bar
Pacific7 is producing what is probably the largest filming project currently being undertaken by any British production company.
We have been commissioned by P&O Cruises for the second time to create films for a massive, on-board video wall installation.
Our first project, in 2007, was for the Metropolis Bar on board Ventura for which we filmed the world's most beautiful and exciting cities. Find out how we did it.
Our latest project, the Planet Bar, is even bigger and more demanding.
In April 2010, P&O Cruises' latest superliner, Azura will be launched and one of the exciting on-board venues will be the Planet Bar with its spectacular video wall made up of seven, 105 inch Panasonic plasma screens.
Every night passengers will be able to see incredible natural and man-made wonders from the four corners of the globe.
When completed our film crews will have spent 15 months working in 28 countries across 6 continents.
Filmed on 3 HD cameras mounted on a specially designed tripod.
The images are stitched together in post-production to create a jaw-dropping 200 degree, panoramic field of vision.
When the complete images is shown on the Planet Bar's video wall, the effect is stunning.
Films include: -
- Planet Orient filming complete.
- Planet Australia filming complete.
- Planet North America filming complete.
- Planet Europe filming in progress.
- Planet India in pre-production.
- Planet Africa in pre-production.
Find out more about Azura and The Planet Bar
These stunning images represent just a tiny handful of the weird and wonderful experiences the crew have had to deal with:
Harbin Ice Festival Northern China
Harbin Ice Festival Northern China
Green Pools Western Australia
Birds Nest Stadium Beijing
Mammoth Springs Yellowstone
Great Wall
Bamboo Forest Kamakura Japan
Stuart Highway Northern Territories
Peyto Lake, Banff NP, Canada
Water Dome Beijing
Mammoth Springs Yellowstone
Geisha Koyoto
Shinkansen (Bullet train) Osaka
Tokyo
Rottnest Island Western Australia
Guilin - Southern China
Bison crossing - Yellowstone
Dragons Backbone Rice Terraces China
Floating Market Bangkok
Tiananmen Square - Beijing
Athabasca Glacier, Columbia Icefield
Olympic Gold Beijing Olympic Stadium
Jaeger Le Coultre
When you work with brands of this nature it's all about the craftsmanship. They wanted P7 to fly to Geneva and spend 5 days filming the making of the Duomètre à Chronographe.
Hand made watches of this precision almost defy belief. And it isn't until you watch a film following the construction process you fully understand the level of detail.
The film is designed to demonstrate that commitment to excellence and the reason why they chose Pacific7.
Genworth Financial - European Golf Tour Ad
When Genworth Financial decided they wanted to sponsor the European Golf Tour they needed to make a big impact.
Pacific7 created this 30 second ad to be screened at the events on Jumbo Trons and surrounding media platforms.
As sponsors of event statistics the ad was designed to reflect the various technical facts and figures.
Fisher Productions
As one of London's leading event production companies it's not surprising they wanted to make a big song and dance at there summer launch party.
With a host London's A-listers and enough beautiful people to shame New York fashion week P7 got in amongst it and helped them remember the occasion.
IVCA Awards
Big Congratulations to the winners of Best Direction at the IVCA Awards sponsored by Pacific7.
Well done Sam Hearn & Richard Penfold