Carlsberg - Understanding
- Title:
- Understanding
- Client:
- Carlsberg
- Type:
- Internal Communications
- Director:
- Steve Rosam
When you spend £20m on a re-branding exercise you’d want to be sure that you’ve got it right.
Carlsberg joined forces with Momentum to handle the global positioning and subsequently Momentum contacted P7 to create a film to reflect shopper understanding.
The film was the opening gambit for their much anticipated global launch.
Shot in Copenhagen the film shows two parallel lives coming together thanks to the help of Carlsberg.
I know it’s helped me quite a lot!
