Schwarzkopf LIVE 2021

Forget Gen X, Y and Z. Meet Generation Colour!

In a year that lacked sparkle and spontaneity, Our new campaign for Schwarzkopf LIVE was rainbow bright. The 360˚ campaign gave newcomers to the home hair colour category a nudge of confidence to bring colour and fun into their lives, while encouraging existing fans to keep experimenting and expressing their creativity, no holds barred. Encouraging all womxn to be the brightest version of themselves, irrespective of age, hair type, body shape or background.

The campaign attracted 1 million home hair colour shoppers to the category, becoming the #1 contributor to growth in the category, adding an incremental £8.3M. And in its first week on air the ad was viewed by over 4 million people.

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