Following on from the unprecedented success of Generation Colour – last year's campaign that saw sales records smashed and LIVE's dramatic ascendance to the #1 spot – we are super excited to showcase our new 'Embrace the Power of Colour' TV ad.

Get your sunglasses at the ready!

A celebration of colour and self expression with a radical new approach to this vibrant and exciting category. And another fantastic collaboration with the Schwarzkopf marketing team!