Pacific7 is incredibly proud to showcase our third and most ambitious TV spot for Schwarzkopf LIVE, a hair colour brand renowned for its joyful spirit and ultra vibrant colour range.

This campaign is a bold move into an even more authentic and empowering space. The cast were found through an open casting call we managed on LIVE's Instagram which received over 2,000 applications. The ad stars 12 real LIVE users, representing the amazing diversity of the brand's audience, including a doctor, a dancer and octogenarian Sheila, 87 years young!

The shoot took place in sunny Margate and features the iconic Dreamland amusement park, with a cast and crew of 70 – our biggest production yet.

Colour Like No Other is a truly global 360˚ campaign. Launching simultaneously in 26 countries, it includes multiple TV edits, VODs, OLVs and social content for Instagram, Facebook and TikTok.

Credits
Creative Director: Bright Island
Director: Tom Dream
Producer: Fiona Campbell
Production Manager: Natasha Hayes
DOP: Jack Reynolds
Art Director: Whinnie Williams
Hair Stylist: Tyler Johnston
Hair Colourist: Grace Dalgleish
Make up: AJ Juttla
Editor: Anchous
Grade: No. 8
Music: Todd Speakman
Music Supervisor: Matt Morrisroe
Casting: Paul Isaac